Display Boards, sometimes known as flat panel displays like table-top displays, (right), are a quick, and easy way of setting up a great presentation at a trade show.
They are especially useful where space is tight and the presenter is operating on a limited budget. Their 360 degree adjustable sides make them perfect for drawing attention from any angle, while keeping front-and-center viewers focused on your products.
Display boards are an inexpensive way of getting your message across because they fold flat and can be handled by one person easily, making travel and transport economical. Display boards come with a convenient carry bag with an extra shoulder strap for carrying ease.
Display board panels usually come in 3 panel designs, but larger 5 panel boards are also popular. Display designs with an extra top panel header for company branding are available. New modular systems allow you to customize your display boards and snap together the design you need to match the trade show or presentation.
A popular choice for trade show display boards is the addition of lighting units, (left), that enhance the visibility of the images on display. Adding overhead lighting makes display boards stand out from the crowd.
Velcro®-paneled display boards are a popular option where displays change regularly. Velcro® boards have a smooth design, professional finish and setting up a presentation takes only seconds. These displays come in a range of colors and can be custom printed with your company logo and slogan.
Accessories are available like Velcro®-backed photo holders, Velcro® tape that you can use to temporarily mount any lightweight item, as well as Velcro® cutouts and design shapes.
Some display boards have a smoother Velcro® compatible material that can be used with all standard Velcro® brand fasteners.
Tips for setting up the perfect display board:
· Draw a sketch of the clear concept you want to achieve and work from that. Don’t randomly put up every picture you have on the display board, there should be a logic and progression to the design and the ideas you present.
· Don’t close up the display board too much. If you are presenting at a trade-show booth you want passersby to see your catchy side graphics, and be drawn into the central message.
· If your display has audio then the sides of the display board can form an effective noise shield.
· Use lighting to increase your display board’s presence in the area. If you have a few display boards, place the brightest one in the center and ‘fade out’ the lighting effects to the edges. This draws people in and focuses their attention on your central product or theme.
· Use clear, strong graphics. Go for maximum impact rather than maximum information. Who will remember the essays written on the display board at a trade show? A few colorful yet simple illustrations of your products will add more impact and be remembered.
· Use your Velcro®! The ability to change your display at a moment’s notice is under-utilized. Changing graphics to suit morning or evening events can give a stronger impact.
Try to create a flow in the design of your display boards. Lead one display board into the other. Don’t give your customers a lot of unnecessary work to do visually.
