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Trade Show and Event Tips

Trade Show exhibiting is all about marketing your products or services at expositions, conferences, and trade shows. However, if you are new to exhibit or event marketing, you will be faced with more questions than answers: What size booth do I need? How much should I budget for show expenses? What the heck is freight drayage?

The following articles explore a wide range of trade show topics, such as Exhibit Marketing, Flooring Choices, and Booth Etiquette. Want to know more? Give us a call or send us an email. Whether you are a trade show novice or a trade show warrior, we look forward to turning your next event -- into an EVENT!

Table of Contents

  1. What You Should Know Before Buying Your First Trade Show Exhibit
  2. Trade Shows and Conventions by City -- January thru June 2010
  3. 15 Exciting Trade Show Exhibit Projects in 2009
  4. 10 Exciting Trade Show Rental Projects in 2009
  5. What’s the Real Cost? Determining Your Exhibit and Trade Show Budget


  6. The ABC’s of Trade Show and Exhibit Marketing
  7. Seven Quick Tips to Trade Show Booth Selection
  8. Building a Better Booth: Design and Planning
  9. Selecting a Trade Show Exhibit Designer
  10. Seven Critical Trade Show Exhibit Design Tips


  11. Four Valuable Lessons about Graphic Design
  12. Understanding the Hybrid Exhibit Solution
  13. Ten Easy Ways to Stand Out from the Pack at Your Next Trade Show
  14. Pop Up Display Secrets -- Direct from the Source
  15. Trade Show Graphics that Sparkle and Shine


  16. Using Lighting to Create Mood
  17. Eco-Friendly Flooring Options Make it Easy to Be Green
  18. Setting the Right Mood with Color at Your Next Trade Show
  19. Exhibit Signage that Speaks to Your Customers
  20. Trade Show Marketing 101: Branding and Corporate Identity


  21. How to Use Trade Show Incentives
  22. Maximizing Your Exposure: Press Kits, Press Releases, and Trade Shows
  23. Another Crisis Averted -- Emergency Trade Show Booth Supplies
  24. Trade Show Exhibit Staffing: Do’s and Don’ts
  25. Pulling Back the Curtain. A Practical Guide to Onsite Trade Show Services


  26. 10 Tips for a Successful Installation and Dismantle
  27. Are You Chewing Gum? The Basics of Trade Show Booth Etiquette
  28. What's the Difference between a Shopping Mall and a Trade Show?
  29. Conducting Product Demos at Trade Shows
  30. Corporate Cloak and Dagger: Trade Show Exhibit Security Issues


  31. Lessons Learned at Charm School: Speaking with Prospective Customers
  32. Customer Feedback: Using Surveys at Trade Shows
  33. Post-show Wrap Up: What’s Done is Done
  34. Trade Show Follow-up Counts!
  35. Exhibits: Rental vs. Purchase; What’s Right for You?


  36. Trade Show and Event Glossary – The Beginner’s Guide
  37. Graphic Industry Terms Defined by an Insider -- Part 1
  38. Trade Show and Event Associations, Resources, and Publications
  Saturday 13 March, 2010       


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