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Lightweight Hybrid Displays-See Who's Getting It Right!

A Trade Show Displays Tip:

There aren’t many aspects of business that get less complicated over time; but thanks to Moore's Law, we just keep getting more powerful laptops or Blackberry’s to manage the myriad of complexities of life. Those of us who are constantly going to, preparing for, or getting back from trade shows know that there has to be a break out there somewhere to make our passion for “marketing to the masses” somehow worth it. Well, there just might be a flicker of light at the end of the tunnel. The steady flowing and ever growing lineup of innovative new displays from Classic Exhibits is filling an obvious void that not only has been missed, but in fact has been totally overlooked for a long time. These also have some of the best packaging in the industry.


For the past 10 years it seems that typical exhibit displays have been getting bigger, bulkier, and generally just more complicated. Manufacturers just couldn’t get it through their heads that us guys that set these up, also suffer from ADD or ADHD, and don’t always get our afternoon fix of Adderall down in time to do us much good during set up. Then we open the shipping case to find there are 67 connections that we need to lock together with 3 different sizes of Allen wrenches; none of which I have a backup for on my Leatherman Tool.

What Classic has done in the past two to three years is create several lightweight exhibit displays called Magellan, Sacagawea, and Perfect 10, which are not only systems that for the most part are packaged with the components partially connected in shipping, but also with most connecting points that tighten together with the twist of a knob; not an Allen wrench. Gone are the 4” square pieces of extruded aluminum that added nothing but sheer weight to the booth. Secondly, you’ll never need a ladder because the frames can be assembled by laying them flat on their face where you can easily see what you’re doing, make all the connections, and connect the dye sub tension fabric graphics easily with velcro. All this makes the frame extremely rigid before you tilt it upright. 

Oh yes, one additional bonus is that the dye sublimation graphics that fit the Perfect 10, Sacagawea, and Magellan frames are much less expensive to purchase than the pop up photo mural panels we’ve been buying for 20 years, and the look and feel of this new generation of exhibit displays certainly differentiates your booth from your competitors on the show floor far better than a pop up displays ever could.


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