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Trade Show Time Management

The key to having an effective exhibit displays presentation that engages the trade show attendees while also boosts sales, is to always remember that a trade show is not necessarily the best place for a detailed discussion, but rather a place for an exciting, mesmerizing presentation that keeps the visitor wanting more.

Table Top Displays | Show DisplaysTime is so precious at trade show events; you have thousands of potential customers and only a few seconds with each. You must set your priorities straight, by being able to feel out who the target audience really is. This way you won’t spend time pitching the sale to people who are clearly not interested as potential customers.
Time is of the essence and so is the quality of the presentation. In order to use your minutes effectively, you must prepare a solid, attention-grabbing, short sales presentation in hopes that the attendees will be stimulated enough to want more information. Developing a presentation that is easy for your trade show display staff to perform within reasonable time constraints will be the ticket to your trade show success. Be cautious when developing this presentation, trying to stuff it with too much information will bore and exhaust worn out attendees who have been on their feet all day. If you keep the information clear and concise, it will make everyone happy. According to psychological studies, the human brain is only capable of remembering 5 pieces of information at one time; only giving your potential customers the key elements of your company will have them right where you want them. Informed and wanting more!

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