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Pop Up Displays
Pop up displays for trade shows give an exhibitor a big image that's easy to set up...all at a very reasonable price point. They are utilized in tradeshows, malls, and business environments of all types.
They offer graphic representations and are appealing forms of display, especially for businesses trying to sell or promote new products. For over 25 years they have become one of the most popular marketing tools in the industry and are definitely the most popular due to ease of set up and ease of shipping.
The advantage of using pop up displays is that, when assembled, they cover a large surface area, easily creating the visual impact you want. This makes your job of marketing that much easier. With their lightweight frames and easy, one-person assembly, they are great for the shows that have the smaller table top displays.
Although pop up displays are great for use in the business environment, they will not all serve the same purpose for every company. Therefore, in selecting and purchasing a pop up display there are a number of factors which need to be taken into account. Always remember to keep in mind: Pop up displays need to be neat, visible, and portray the image of the company with as much intensity as possible.
Ultimately, pop up displays need to attract the attention of potential clients from anywhere in a room. In using this form of display, you need to make it easy for your potential customers to get information about the product or service. Coupling your pop up display with banner stands, racks filled with literature, or perhaps even a visual representation (for example, a flat screen monitor mounted to your pop up, streaming audio/visual images) can greatly increase traffic to your booth, resulting in higher visibility for your company.
Business success may start with pop up displays to attract attention, but from there you need to convince your potential client of the service offered or the product that is being promoted. Let the display serve as the ice breaker between you and your audience. Your pop up displays also needs to be attended to at all times; it is therefore a good idea, during trade shows to have more than one person operating the booth. Many potential clients may be able to read information in a brochure, but if you are able to convince them of the worth of your service and/or product through visual stimuli, why not invest in a very versatile display that gets your message out.