Small Panoramic Crate

Small Panoramic Crate: If you work anywhere within the show display industry an ample supply of trade show related products and high end graphics are always available for even the most active distributor. 

That’s the good news! The not so good news is that the majority of the manufacturers don't understand what the actions of a world class supplier, even are. Optima Graphics is an exception to the rule when it comes to relationships with their distributors and what it takes to successfully fulfill their mission in the relationship. Why is it that many business set up roadblocks in terms of dealing with distributors as normal human beings? My observations tell me that trouble like this normally begins at the top of the food chain where the top guy is thinking more of himself and the bottom line, and providing nicely packaged products and a great group of nice inside sales people who service them according to company policy. In this business model management has decided ahead of time how long each task that everyone performs should take, how everything should look, and if logic should dictate, can it be done differently.

Optima is way different in their approach! They have a close personal relationship with many of their dealers and try to spearhead negative issues before they get out of control. Generally speaking, a lot of the problems that distributors face aren't too large, but if you don't take care of them one at a time, they soon get out of control. It's no wonder that Optima has the best products and service in the industry too!