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Trade Show Displays Blog

Trade Show Booths

Building a Better Booth - Design and Planning

Friday, July 25, 2008 - 10:30am

A Trade Show Displays Tip:

"Build it and they will come." More than just a line from a Hollywood movie, this phrase should be your mantra when narrowing down your exhibit design search. With a carefully designed booth you stand a much better chance of attracting potential clients, making sales, gathering contacts, and generally spreading the word about your company. Think of your booth as a microcosm of your business. And don't forget the possibility of display rentals too.

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Trade Show Booths

Engaging the Customer

Friday, July 25, 2008 - 10:25am

A Trade Show Displays Tip:

More good information on Trade Show Displays: So, you've designed what you feel is one of the more perfect exhibit displays; everything is set up and ready to go, you have assembled your staff and the first prospective customers are approaching your booth. Now what? Your staff must be trained to be assertive, yet not overbearing when engaging the customer. When planning a trade show exhibition some managers even hire professional trade show trainers to prepare for the big day.

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Trade Show Booths

Standing Out from the Pack; Differentiate!

Friday, July 25, 2008 - 10:22am

A Trade Show Displays Tip:

More good information on Trade Show Displays: Your company's presence at a trade show is intended to generate leads, as well as showcase your company's products and ideas. It also should be an opportunity to listen to prospective clients and hear their expectations. So, how do you make certain that your trade show booth is not lost in the shuffle? In trade shows, as in life, you have to take chances to get noticed. Remember, the opportunity to make that first impression only comes once.

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Trade Show Booths

Display Rentals or Purchase?

Wednesday, June 25, 2008 - 10:31am

A Trade Show Displays Tip:

More good information on Trade Show Displays: Another important choice you will have to consider regarding your participation in trade shows, is whether to rent or buy a booth. If you are only going to need a booth once a year, or wish to test fly a certain type of display booth rather than purchasing, display rentals is probably your best bet. On the other hand, if your company is planning on attending many shows, than you should consider purchasing a booth. 

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Trade Show Booths

Staffing Do's and Don'ts

Wednesday, June 25, 2008 - 10:28am

A Trade Show Displays Tip:

More good information on Trade Show Displays: When selecting a staff for your exhibit displays, you will have to decide whether to go with your own people or hire from a temporary agency. Regardless of which route you choose, remember that you have only seconds to engage a prospective client. Be sure that you have a sufficient number of staffers in order to handle the crowds. Conduct a pre-show training session with your staffers. Make sure every member of your staff is aware of his or her role and function.

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Trade Show Booths

Press Kits and Press Releases

Wednesday, June 25, 2008 - 10:26am

A Trade Show Displays Tip:

More good information on Trade Show Displays: When composing press and promotional materials for your company for your trade shows, there are two rules of thumb to live by. They are: clarity of purpose and economy of words. So, what elements should your press kit include?

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Trade Show Booths

Setting a Mood with Color

Saturday, May 10, 2008 - 9:21pm

A Trade Show Displays Tip:

More good information on Trade Show Displays: The professionals will tell you; the color schemes you select for your booth is critical to good trade show marketing. Color affects our perceptions of a space, so when planning your booth choose your colors carefully. The company's brand, positioning statement and target audience should guide your trade show exhibit's color scheme.

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